Gold Nuggets from Kate Pickering

Vanilla Ink, Ink Baby. Have you met Kate before? She’s all at once quiet and lively and incredibly, incredibly motivated. There’s not many people that work quite as hard as she does, and it was real pleasure to get a chance to ask her all our questions. Vanilla Ink is a jewellery school based in Glasgow, anyway, we’ll let Kate tell you all about it.

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Tell us about yourself and Vanilla Ink.

Hullo - I'm Kate Pickering the founding director of Vanilla Ink, Scotland's unique Jewellery School. From Fife, to Dundee, to Glasgow, where I now live in the Southside with my two dogs, Brutus and Rita. 

Vanilla Ink was founded in 2009 and has grown a few arms and legs since then. Primarily set up to bridge the gap from education to industry and support start up jewellers in their transition from learning jewellery and being a jeweller. Vanilla Ink also started teaching classes to all walks of life in its original studio in Dundee and was always striving to support the jewellery industry. It moved to Glasgow in 2014 where I dipped my toe in the water and thankfully Glasgow loved it! We expanded and I brought on a business partner, Master Goldsmith Scott McIntyre. We crowdfunded to turn Vanilla Ink Studios Ltd into Vanilla Ink Jewellery School CIC and raised £30,000 to build our school in our current home in The Hidden Lane in the WestEnd of Glasgow, that we love! We teach, we train, we support and we make. We believe in 'Educating, Inspiring and Empowering' anyone who walks into Vanilla Ink. 

We hadn't even been open a year when we opened up our second location in the beautiful Banff Aberdeenshire, Vanilla Ink The Smiddy, specialising more in Silversmithing, we doubled our team and now the fantastic Megan and Alison run the incredible space up there and things are just rosie, incredibly busy but we are so grateful that things are going well.

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What’s the one thing you wish you knew before your first year in business?

The basics of accountancy! The terminology still baffles me and I put my full trust in accountants, which hasn't always been the smartest move. I really enjoyed the book Business for Bohemians by Tom Hodgkinson, Tom talks about how Indie businesses and particularly creative businesses bury their heads in the sand when it comes to numbers and financial planning. His advice is to get an accountant but to still know the basics to keep your business afloat and to call bullshit when an accountant is not doing their job properly (happy to say we have fantastic accountants but we are definitely their problem children because we are playing catch up). 

What are your top 3 tips for supporting other small businesses to grow?

1. Ask for help whenever you need it. I am an advocate of throwing your hands up and admitting when you are stuck. I would rather ask for help than waste hours trying to figure things out on my own.

2. Trust your gut. I'm guilty of talking to A LOT of people and getting advice from everyone that it sometimes muddies the water and pulls me in a direction that I wasn't necessary going. I think that's a confidence thing.

3. Be you and be honest! I'm not afraid to stand in front of a crowd of suits in a floral jumpsuit and tell them about my journey and I've always been quite open with my lessons and insights. I think what you give out, you get back.  

Be you and be honest! I’m not afraid to stand in front of a crowd of suits in a floral jumpsuit and tell them about my journey


What was the best bit of advice you have been given and who gave you it?

My first advisor from the Princes Trust told me to just let it grow (try not to sing that song from Frozen). I was trying to force Vanilla Ink into something it wasn't ready to be and I've done it on a few occasions and I then rein it in and let it tell me what it wants to do. Vanilla Ink has grown from a one woman sole trader, into a limited company, then a Community Interest Company and now a form of franchise. We haven't rushed it and just listened to the business!

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You’ve launched your newest location this year, what’s your ambition for Vanilla Ink?

That's a good question as opening the newest location was one of 5-year goals and we got it in year one. Right now I'm going to try and enjoy the space and perhaps just sit back and congratulate ourselves on what we have achieved in such a short space of time. However, knowing me that won't last long and I'll start getting twitchy. 

Our ambition is to keep growing...international Vanilla Ink anyone?  We would love to see our Glasgow location grow in size too, create more spaces for Jewellers and Silversmiths to work, more classes, bigger facilities with MORE TOOLS.


What song gets you moving in the workshop and what do you love about it?

I'm a wee mosher at heart and anything nu-metal will get me dancing, a bit of System of Down, Limp Bizkit, Linkin Park but what will always get me up on the dance floor of the Catty would be Killing In the Name - Rage Against the Machine. A total throwback to my high school years, it wasn't the best of times but I remember coming home and playing this very loud and feeling so free.

2018 in review

It has been a wonderful, bonkers year at Paved With Gold, we couldn’t be more thankful for our incredible clients.

When we became Kickstarter Experts at the end of 2016, we discovered that the majority of projects were raising between £1,000-£10,000. We’ve helped people raise almost $1.5million, on average raising more than $124,000 over our campaigns. However, we realised that a lot of fantastic projects were raising these smaller amounts and were missing out on valuable support as they just didn’t have the budget. Richard and I made a resolution that we’d find a way to work with even smaller makers than we’d done previously.

We are so excited that we’ve really been able to do that in so many forms this year. From providing free advice through Cultural Enterprise Office, publishing a report on crowdfunding in the UK for Creative Scotland, running our mentoring schemes through Central Research Laboratory and Creative Scotland. We’ve also done more talks and workshops than ever before, presenting for the likes of Royal Conservatoire, Scottish Culture Policies, Visit Scotland , it’s been brilliant.

Alongside our crowdfunding work, we also undertook so many creative projects, we loved producing Longflint’s newspaper, a raft of photography and video for V&A Dundee’s shop in collaboration with Make Works and PR for Makerversity’s cultural programme. All this, while Richard held down the fort for 4 months, while I was off having my son (Thank you Richard Ling!).

We also upgraded Glasgow HQ and got featured in the wonderful Startups Magazine, best year so far?

Thank you everyone for your continued love + support. We’ve many, many exciting things already lined up for 2019 and we cannot wait to get started, but first we’re off to celebrate the holidays with friends and family.

Happy Holidays everyone, and we’ll see you in the new year.

Solstice, the Kinetic Clock is fully funded!

As mentors on the Central Research Laboratory’s Accelerator Programme we’ve helped many projects grow a community and launch their crowdfunding campaigns. The latest project to be successfully funded was for Solstice, a kinetic clock that turns passing hours into art.

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Alongside our mentorship we also worked on their PR campaign, reaching press and influencers throughout the world of design and tech. Mashable, Colossal, Core77, Mental Floss and Lost At E Minor as well as many others shared their support for the mesmerising Solstice clock, contributing to it being fully funded in just 2 days!

The project is still going strong and excitingly almost 200% funded. If you’re interested in a very unique and beautifully designed timepiece then head over to Kickstarter.

Gold Nuggets from Lauren Currie

We are on fire! With an amazing batch of interviews heading your way. This week we caught up with Lauren Currie who is an incredible force to be reckoned with. She’s got an OBE dontcha know!

Over to you Lauren…

Tell us about yourself and Letter Love Shop.

Ahoy! My name is Lauren. I’m a mother, a designer and an entrepreneur. Letter Love Shop creates wild alphabet artwork for the little people you love. We make letters, names and alphabets.

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What was your inspiration to launch a new business this year?

It happened by accident. My baby was two weeks late so I busied myself by drawing their name for their nursery. I wanted to create something gender-neutral focused on animals and nature. Chris is a biologist and I love building ideas that carry a progressive message. When I saw how our friends and family reacted to my first sketch of Atlas’ name I knew I’d created something really unique.

A quick sprint of research revealed two key insights.

  • The majority of children’s artwork is gendered in both content and colour.

We believe that marketing any item to "boys" or "girls" reinforces harmful stereotypes.

  • Children’s artwork lacks variety and diversity of animals. There are too many Giraffes, Elephants, and Bears and not enough Komodo Dragons, Jackals and Mayflies.

We believe that the current and possibly the next generation will suffer from nature deficit disorder and are in an educational tragedy, we want to inform and inspire using the complexity and wonder of our natural world.

I get joy from launching ideas into the world. It was the perfect distraction whilst I waited for Atlas to arrive. We both stayed up into the small hours; me in the kitchen drawing all fifty-two letters of the alphabet and Chris in the living room building our Shopify site.

Our business will be 1 year old at the end of Jan 2019. We have spent no money on marketing and have sold over 80 products to 40 customers across Europe and Australia.

We sell three products; individual letters, names and the alphabet. We make all three products in any size and ship all over the world (free shipping!) £1 from every product we sell goes to Pregnant Then Screwed; a remarkable charity fighting to end maternity discrimination. I’m proud to be a chairperson on their board and can’t wait for the UK’s Festival of Motherhood and Work on Jan 19th!  

What are your top 3 tips for starting something new and completely different from your career?

I love this question! It made me realise that actually what we’re building at Letter Love Shop has a few things in common with the work I’ve been doing for the past 10 years. It’s about craft, service and insight. Of course, I know absolutely nothing about selling artwork online or in retail... I’m always hungry for advice. My top three tips are:

  • You can use the internet to learn most things:

If there is a gap in your knowledge or skillset holding you back from starting - use the internet to learn the bare minimum.

  • Ask for help:

The first thing I did when I had this idea was to chat with my friend Tash, an amazing illustrator. The second thing I did was research a ‘hit list’ of people who are at the top of their game in this stuff - it’s amazing who will have time to give advice to a small unknown business if indeed you only ask! The first to reply was Toby Hextall, Head of Product Design at MOO.COM, and Lisa Donati at Gie It Laldy. Neither of them knew me or Letter Love Shop beforehand, I’m kinda proud that they do now.

  • Lean in to what you are:

    This learning has really hit home for me over the last two months of launching NOBL in the UK. It’s tempting to exaggerate your client list or headcount. I choose to do neither of those things across all of my businesses. At NOBL, we’re purposefully designed to be small with low overheads so we can deliver complex, intimate work fast. Letter Love Shop is my wee family. Chris and I are a couple and we’ve just had our first baby. It’s just the three of us. When I look at Letter Love Shop competitors, I’m momentarily tempted to glorify the truth but instead, I lean into what we are; a family business inspired by our love for our little boy.

What was the best bit of advice you were given and who gave you it?

Oh, that’s easy! Prototype.

For as long as I can remember I have had a very strong bias towards action and doing. When I was little I wanted to have my own copy of Fantastic Mr Fox by Roald Dahl. My impatience to have my own copy instantly led to me typing every single one of the 9387 words on my typewriter. Studying design and launching my own business at a very young age only strengthened this muscle.

We had 5 letters drawn and this gave us enough data to know that people would pay for this product. This is the email we sent to a small group of trusted friends for our first round of feedback (click image to expand).

What’s your ambition for Letter Love Shop?

Short term we’d like to get our product into local shops as well as high street brands like John Lewis. Long term, we’d like Letter Love Shop to take the best bits from Cath Kidston and Lush to build a home furnishing retail store that promotes nature and equality whilst supporting the rights of working parents.

We’ve focused on animals and nature for now, and we might stay there, but I think there is a market for the same work focused on cities, pets and hobbies.

Here’s how you can help

  1. We have a bunch of email addresses of buyers and wholesalers and I don’t really know where to begin - any advice?

  2. If you run a nursery, playgroup or a school we’d love to send you one of our alphabets.

  3. If you run a cafe or a restaurant, our products make the perfect colouring in book for little ones during meal times.

  4. And of course, buy our product and use this special 10% discount code for friends of Paved With Gold: Gold01. It’s true that every time we get a sale Chris and I do a little dance in our kitchen.

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What’s the tune that motivates you through the long nights?

I’m really loving this tune right now.

You can email Lauren at Lauren@letterloveshop.co.uk or get her on Twitter check out our Instagram to see lots of happy babs with their illustrations.