OVERVIEW
Technology Will Save Us creates award-winning make-it-yourself kits and digital tools for kids.
CHALLENGE
Technology Will Save Us wanted to grow its online audience, increase social media sales, and build a sustainable e-commerce business. They also needed our help to launch a new product on Kickstarter.
APPROACH
Over two years, we devised and implemented a blog, social media and newsletter strategy and then, working closely with internal teams, planned and produced fun, engaging content. We introduced the team to influencers and worked closely with their PR agency to support US press outreach. We also provided hands-on support at Technology Will Save Us events and workshops.
IMPACT
In just a few months, we doubled the Technology Will Save Us Twitter and Instagram following and created a bank of content that would continue to encourage website visits.
Mover Kit met its Kickstarter target within 48 hours and raised over $129,000.