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The Great South African Bake Off
BBC Worldwide brought The Great British Bake Off franchise to South Africa on their BBC Lifestyle channel in the search for South Africa’s finest bakers.
“Paved With Gold delivered a first class ‘introduction to Instagram’ session for our BBC Lifestyle South Africa team – providing them with the confidence, inspiration and support to fully embrace and utilize the platform as part of their marketing strategy for the launch of The Great South African Bake Off.”
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Simon Clarke, Digital Content Manger, BBC Worldwide