“Paved With Gold are a delight to work with - creative, professional and fun. They took time to understand us as a company and used their extensive experience to push our marketing in the right direction. We have achieved a huge amount in a short time thanks to PWG.”
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Anne Ward, CEO, Newspaper Club
OVERVIEW
Newspaper Club is a B2C company helping people make and print newspapers, for things like portfolios, catalogues, weddings and events.
CHALLENGE
Newspaper Club needed support to build an overall marketing strategy that brought together the work of their social team, ad agencies and partnerships.
APPROACH
We worked with them to identify key audiences and create a multi-stranded marketing strategy that reached each one.
We worked with a photographer to elevate their branded offering.
IMPACT
We left Newspaper Club with a stronger understanding of their vast community, we identified key opportunities for them to create partnerships and build relationships with influencers.