“Working with PWG transformed our understanding of what we were trying to do. We came with ideas, but no structure or plan for how to achieve them or who to achieve them with, and PWG calmly, patiently guided us forward. As an early stage start up, their guidance has been invaluable and will continue to be so”
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Tom Tobia, Founder, A New Field
OVERVIEW
A New Field is a brand new company that makes DIY Crafting Kits for kids.
CHALLENGE
A New Field knew what they wanted to make, but they weren’t sure who it was for, and how to launch it.
APPROACH
We’ve been working with them to articulate their brand, clearing out the noise and helping them focus in on what makes their products special.
We are supporting them with their launch strategy at the pace and speed that suits this small company.
IMPACT
TBD - but we’re excited to see them launch in 2024.