Kickstarter
Working with Irregular Sleep Pattern this year was the perfect antidote to 2020. Ethically made, gender-neutral, bright and colourful pyjama suits and bedding to brighten up lockdown was much required.
We helped Jolene and Mil navigate crowdfunding for the first time and launch their brand in a pandemic. We planned their campaign and managed their PR and influencer outreach.
Fully funded in the first 24 hours they went on to be featured in The Guardian, The Scotsman, The National, The List and The Times.