“It’s been more than a pleasure working with the guys at Paved With Gold, they’re a super agile and attentive team to work with, never fazed by a big challenge and super lovely people to boot! They were such an important part of our team during our Kickstarter campaign and we couldn’t recommend them more.”
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John Nussey + Avril O'Neil, Founders, Ding
OVERVIEW
Ome (formerly Ding) is revolutionising the doorbell with its beautiful, smart doorbell that connects your home with your phone.
CHALLENGE
Avril and John were getting ready to launch their first ever product on Kickstarter and needed some extra Paved With Gold support to get it right. We continued to work with them to grow their community and supported their equity crowdfunding campaign on Seedrs.
APPROACH
We created an end-to-end Kickstarter campaign. It included everything from strategy, management, outreach, PR and social media updates.
IMPACT
Ding successfully reached over 220% on their first crowdfunding campaign and we secured features in Dezeen, Fast Company, Fast Co. Design & Techcrunch.
We then helped them continue to secure a varied portfolio of press including coverage from The Guardian and TechCrunch for their Seedrs camapaign. The team went on to raise over £250,000 through the platform.