“I’ve been in and around a whole bunch of agencies over the last 20 years and none of them come close to the quality of thinking and execution that you get from Paved With Gold. And not only that, they are lovely people too. A really great agency - and a pleasure to work with!”
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Tom Evans, Founder, BleepBleeps

OVERVIEW

BleepBleeps invent cute, clever, connected devices for smart families.

CHALLENGE

Our work with Tech Will Save Us caught founder Tom’s attention. He was looking for support to build trust with his audience for his new parenting brand. They had already launched their first product, and were on the cusp of launching their second when they brought us on board.

APPROACH

We started by really digging into who their products were for - each one solving a slightly different parenting concern - from sleep, to toothbrushing and beyond. We identified key influencers for those audiences, and started to build a comprehensive content strategy.

We created a series of blog features with interviews, parenting hacks, design round-ups and kid-friendly news updates; packaged up beautifully by creative assets commissioned from Anorak Studios and Garry Maclennan Photography.

We provided community support for their Suzy Snooze Kickstarter campaign, and fully managed their third Kickstarter campaign for Benjamin Brush..

IMPACT

Benjamin Brush reached his Kickstarter target in 24 hours and was featured everywhere from Fast Co. Design, to Dezeen, to Swiss Miss. He was also highlighted as a Kickstarter ‘Project We Love’ and was featured as Kickstarter ‘Project of the Day’, and in the Kickstarter Invent Newsletter. By posting community-focussed content daily across all social profiles, we reinforced BleepBleeps’ brand values and voice, helped bring visitors to the BleepBleeps website and encouraged newsletter sign-ups.